Title can be misleading, it's a list of Twitter Advertising categories and their proportion.
So, it's mostly centered around consumerism ("buyers of X") and demographics.
I like how some categories are openly manipulative, like "People who are receptive to offers for auto insurance". And others are just harsh: "Struggling retired singles. Barely getting by. <$50K Income, Age: Retired (65+)."
That is a really cool idea and execution. Must be weird to see one of those ads, and kinda scary if the on boarding of data is as accurate as Twitter makes it look.
So, it's mostly centered around consumerism ("buyers of X") and demographics.
I like how some categories are openly manipulative, like "People who are receptive to offers for auto insurance". And others are just harsh: "Struggling retired singles. Barely getting by. <$50K Income, Age: Retired (65+)."