Amazon advertised my search items on my wife's Facebook

I sat with my wife at my laptop and discussed whether to buy a particular coffee machine or office chair as I looked them up on Amazon UK (my account) and read reviews.

One hour later they showed up on Amazon ads on her Facebook account. Very dodgy.

15 points | by cogs 2411 days ago

10 comments

  • Jemaclus 2410 days ago
    I've noticed this phenomenon as well, but one thing you can do is watch the network traffic on your router, and you'll see that they aren't snooping in on your conversations. What's likely happening is that Facebook knows that you're married to her, and since spouses/friends/close relationships tend to have the same general interests, it's a good way to narrow down the scope of advertisements for you and your social graph. If you search for a coffee machine, then your wife is also likely to search for a coffee machine, therefore, it follows that Amazon would show an ad for a coffee machine to your local network.

    Like I said, I've definitely observed this phenomenon before. I've also observed that it's likely confirmation bias: I don't remember all the OTHER things Facebook advertises to me. The only reason that ad for the coffee machine jumps out at me is because I was just talking about it, but who knows how many times it showed up on my feed and I just glossed over it because I tend to gloss over ads?

    Posts like this come up quite often, and I definitely think it's dodgy and suspicious, but ultimately, I think it's just clever marketing tactics by Facebook to determine what to advertise to you.

  • askafriend 2410 days ago
    It's not that crazy, they have several signals that they can use to make that determination. It's not black magic or anything "dodgy".

    It's probably some combination of your IP, cookies, location, account relationships, credit cards, etc etc. There's a lot of pretty simple data they can use to make the decision to show her Ads on Facebook's Ad platform.

  • NumberCruncher 2410 days ago
    What happens if Amazon uses the lookalike audience feature of FB? He uses the contact details of customers who was looking up the coffee machine and automatically defines a group of FB users who look alike them. In this case your wife looks alike you. Or if I would have developed the lookalike audience feature I would say she looks alike you. That is why she gets ads for the coffee machine.

    [edit:] This may be considered as dodgy. In Germany it is forbidden to use the lookalike audience feature of FB and companies are fined if they admit using it.

  • samblr 2411 days ago
    Below are the scenarios:

    1. Amazon passed your [IP address + SKU browsed] to facebook ad platform. And facebook knows from there on.

    2. Facebook snoops on your audio and its ad platform pulled SKU from amazon.

    3. You have various extensions on your browser which can "read all websites data you visit" - which have sold your browse information with IP to facebook.

    Third is most likely.

    + I have noticed - "somehow" my facebook learns what I watch in youtube and vice-versa. Only way this could happen is via one of my "trusted" browser extension!

    • gardnr 2408 days ago
      If you are logged in on both services then they just need to load a resource from the other service. The request sends cookies. They used to call this 1x1 or tracking pixel.

      Looks like youtube doesn't talk to Facebook directly. It does talk to doubleclick though. I recommend installing uMatrix to manage loading 3rd party resources.

    • ezekg 2410 days ago
      But that assumes all tracking occurs client-side. YouTube, Amazon, etc. doesn't _need_ to track you client-side; they can report usage statistics for the current user (i.e. you) server-side and there's no way that you can stop them from doing so via a browser extension.
  • demygale 2411 days ago
    Facebook tracks your browsing history even if you log out. I suspect Amazon is the same way. Does it bother you to know that these sites can track almost every site you visit? If not, why does it concern you that it can link your account to your wife's.

    Clear all cookies between browser sessions.

    • usaphp 2410 days ago
      Are you sure about that? How is it possible to track the browsing history by a website?
  • Paulods 2411 days ago
    I often search for things at home on my personal laptop only to see them on my facebook at work on a different location/machine.

    I assume its due to the fact your amazon has been linked to her facebook account at one point or another as you were logged in to both at some point.

  • bsvalley 2411 days ago
    Meanwhile people don't hesitate to upload photos of their homes, kids, trips, places they go everyday, to some random FB and google servers.

    I mean, we're talking basic product advertisement from the largest store in the world...

  • GrumpyNl 2411 days ago
    Same happens when your friends are looking for something, they are in your network so you might be interested to. Second, you share a house / ip addressess so easy to link those together.
  • drKarl 2411 days ago
    Same IP address? Same computer? Same browser? Did that browser had maybe cookies that tracked your amazon searches?
    • cogs 2411 days ago
      Different computer, same house. So it wasn't browser cookies.
      • howlett 2411 days ago
        Are you logged into Amazon with your account on the second computer?
        • cogs 2411 days ago
          No I'm not. It's possible I have done in the past, but not currently or recently.
      • quickthrower2 2410 days ago
        Same IP then
  • quickthrower2 2410 days ago
    Welcome to cookies