LogDNA (YC W15) – Fast Kubernetes Logging, Is Hiring a Digital Campaign Manager

We’ve been growing rapidly, and to help capture the huge opportunity in front of us, we’re looking for a Digital Campaign Manager with deep experience in organic search, paid channels such as AdWords, LinkedIn and Facebook. We are looking for someone who has a passion for building out paid acquisition channels and executing campaigns that drive organic traffic.

Responsibilities - SEO: - Create the strategy for both on-page and off-page SEO programs - Understand our core audience of developers and their search intent - Identify SEO growth opportunities (gap analysis, keyword opportunities, competitive analysis, product differentiation analysis, etc.) and prioritize / recommend new strategies for search ranking and visibility - Manage technical SEO implementations, and monitor changes in our page rankings - Report on performance vs. OKRs - Work with our marketing team to create content that attracts quality inbound traffic - Work with our developers and designers to create technical guidelines to optimize page speed, URL structure, page linking, information architecture, etc.

Responsibilities - SEM: - Conduct keyword analysis and competitive research, and create an SEM strategy with measurable objectives across each paid channel (AdWords, LinkedIn, Facebook, channel partners) - Create text and video paid campaigns that differentiate LogDNA from our competitors - Create an analytics process for each channel, and report on experiments, outcomes and learnings to our management team on a regular schedule - Recommend and pursue changes to our paid strategy

Qualifications: - 2-4 years of both SEO and SEM experience, with deep knowledge of best practices - Strong track record of SEO and PPC optimization - You love data, and you live and breathe CPA, CPL and ROI - Experience measuring and optimizing campaigns across channels - A recommended SEO and SEM tech stack with experience in each tool - A technical and analytical mindset - You can keep up with the pace of an agile startup - A desire to set aggressive growth targets, and hit them

Bonus Points: - Strong understanding of the world of server logging, with the ability to speak the language of our audience - Experience marketing to developers or a SaaS B2B product

To apply, email jobs@logdna.com