As a former intern at BloomReach (many years ago), having watched from the sidelines since then, it's great to see the company doing so well. The idea, then and now, was that the tooling that enables huge retailers like Amazon to automatically optimize user experience and SEO at the same time, by server-side auto-generating things like related-product widgets [0], could be brought to the entire universe of retailers. Some of the smartest colleagues I've ever worked with put together massive data pipelines and highly-available, low-latency systems to facilitate this, and the company's grown like a rocket ship since then, branching into data analytics and CMS (and now autosuggest) to provide a one-stop shop for any business looking to optimize their product presentation. And culturally, the values of internal transparency and meritocracy I learned there continue to inspire my own technical leadership style. For anyone with the level of product diversity where these types of systems start to make sense, I'd recommend them in a heartbeat.
I looked at Bloomreach's customers page, but couldn't find anything like the experience explained in this article. All of those autosuggests were pretty janky with bad results.
[0] https://www.bloomreach.com/en/products/organic
Complete list can be found here (want to make sure that you filtered for the product: Personalization): https://www.bloomreach.com/en/customers?products=personaliza...