It's not really subtle either. I'm coming across outright broken links on the first page of results fairly regularly. Other times, the quality of the linked site is so bad that I can't even view the content (e.g. popups that obscure the entire view of the page that I have no way of closing, broken javascript that doesn't let me view the content, or forced subscriptions that prevent me from viewing the content).
Sometimes it's a little more subjective, but it's things like ranking spam, ad-riddled sites over official documentation when googling for exact API terms.
Has anyone else noticed this?
A search of
> "myname commonlastname" -celebname
should never return results for "celebname commonlastname" and the search pattern quite clearly forbids the connection of these two pieces of the search clauses in that way.
It has only been the case in recent years that I noticed "-" went from "minus" to "only for the first couple hits, then do the complete opposite." IMO it is a huge and annoying bug.
Also, for a while Google's results page used to show a pic of me and a link to my twitter account, but with celeb-father's personal data. That was weird.
Get what you paid for, I suppose.
Pretty much first 1-10 pages of google are filled with ads disguised as "organic" results.
Many of these pages are coming from adwords "sponsors".
Large sites certainly seem to be overrepresented in their results now too.
I don't think it's necessarily that Google's algorithm has become worse as much as it is just sites gaming Google a whole lot more. A lot of the most basic blackhat SEO techniques still seem to be working quite well. I think that problem leads Google toward trusting the older results more, which results in the second effect. I imagine it's a balancing act for them.
I think there will be a third wave of search engines some day. Google's approach has worked great until now, but I can't imagine it will continue to work well in 10 - 20 years from now.
When searching for software-related information, however, the search result quality has largely stayed the same or got even better (from my personal point of view, at least).
Yes, there are ad-riddled sites with notification requests, popups, newsletter subscriptions and whatnot but for the most part the results still consist of Stack Overflow answers, trustworthy sites (such as Mkyong.com or Baeldung for Java-related information) and official documentation.
What is even weirder are the Chrome recommended pages. I have noticed more and more ads disguised as articles being recommended.
I think their goal was to centralise internet discussion into Google+ but Reddit took it instead.