Vine founder launches TikTok competitor

(Byte.co)

254 points | by einarvollset 1550 days ago

30 comments

  • meerita 1550 days ago
    TikTok has succeeded not because it has unique features. It simply started its strategy to take on the world with the freshest possible generation of users, children aged 11-14.

    Look at the beginnings, it was disgusting, but they were there patiently spending money to convince the generation that now with 18-21 already believes that Instagram is just a stronghold of retirees and no community.

    They now feel part of something unique because getting on Instagram meant competing against those who were already established. Every social network must be focused in this way. Today TikTok attracted all the big stars, and the Instagram generation is really asking themselves, what is going on? (same question snapchat users did back then), the truth is TikTok is eating Instagram at some big pace and it will take it over completely soon.

    Do you want to create a new social network? Aim for the 11-15 year old population and in 3-4 years you will have the strongest, most faithful and active community.

    • CPLX 1549 days ago
      This is nonsense, Tik Tok has succeeded because it is a fantastic digital product.

      It presents an entirely different vibe than the other services you mention and is useful for different kinds of interaction and discovery. It’s simply really engaging and enjoyable for people to use.

      Also the reference to “attracted big stars” seems confusing to me. The genius of the platform so far has been that it’s genuinely possible to participate as a normal person and a lot of the other content is created by actual peers of most users. As the stars and celebrity phenomenon grows there I think we’ll see the platform start to deteriorate.

      • sfifs 1549 days ago
        Also Tik Tok launched outside of China only in 2017, much too late for the supposed 11 to 15 year olds to turn 18 to 21 as implied by the GP's comment :-)

        The thing people miss about why TikTok (and WeChat for that matter) are so good is that they're born in the gladiatorial world of the largest and most competitive mobile app market in the world that is China. I know my marketers there work with not just douyin (the original Chinese app of TikTok) but also 4-5 other short video platforms. The pace of innovation in Mobile apps in China is something not matched anywhere else in the world.

      • samhain 1549 days ago
        "It's the product not the people"

        Sorry, but social networks are made of people, without the people you don't have a product. He's trying to say that because important people create the community then that's the most important thing to the product in this case. Trying to say that the product creates the people makes no sense.

        • CPLX 1549 days ago
          But that’s the part that confused me. Has everyone commenting actually spent time using the product?

          The whole notable thing about Tik Tok is that “important” people didn’t create the culture. It was created mostly by high school age kids sharing music and dance videos.

          I guess the premise is that since Tik Tok deliberately sought that market... the success doesn’t count somehow... or something?

          I mean like the entire planet is trying to market to that demographic. Nearly everyone fails. The distinguishing feature of Tik Tok here is that it’s a great well designed social product that’s fun to use and viral.

          • meerita 1549 days ago
            I've used it. Again, the UX/UI isn't strikingly enough to say, imho, "ok, this is a new concept". In fact, when they started the app looked differently, again, look at their first year or two and you will realise why they have success. It's not the UX, Snapchat had the worst UX/UI ever but their success was related to the mass of people they've appealed to.
            • arbitrary_name 1549 days ago
              >It's not the UX, Snapchat had the worst UX/UI ever but their success was related to the mass of people they've appealed to.

              Sorry but this is just not a useful argument. Every product that targets this demographic is good because it targets this demographic? Face it, everyone is trying to appeal to these consumers, and most fail. Tik Tok did it very successfully, and merits some consideration for having done it in a crowded and competitive space, as did snapchat at some point in time.

            • arghwhat 1549 days ago
              The UX is optimized for insanely efficient mindless consumption.

              Open, and you're immediately fed content with no interaction required. Not happy with what you see? Swipe.

              • meerita 1549 days ago
                Then if you think that, why don't you copy it and have the same effect? Because you can't and you will not get the same since isn't about UX but more about appealing to a certain sector of the population in the best moment.
                • arghwhat 1546 days ago
                  If they had not managed to get the UX right, they would never have been able to appeal to that sector.

                  It targets an audience where any obstacle, which includes as much as a button press, might lead to them checking some other app instead.

                • CPLX 1549 days ago
                  For the same reason I can’t create a stream of 140 character messages or write Stairway to Heaven again. Because someone already did the novel thing and captured the initial audience attracted by that novelty.
                  • meerita 1549 days ago
                    No, you've claimed the UX was part of the reason they've triumph. And that is not the point, again, is not about the song (most of the songs use the same notes), it's about appealing to a certain group of people in the right time and taken it over. They've started with videos, like Vine, then they moved on to musical.ly style for youngers, and they merged. That's how they started and gained traction until 2018 where they took it off
          • thrwaway69 1549 days ago
            I really wonder if I live in the same world at all. I have never come across a tiktok link for some reason. First time I heard of tiktok was from an American guy talking about how China is taking control via their social media apps. That was a few months ago.
        • sixo 1549 days ago
          I dled tiktok to try it, had no friends on there, and spent hours browsing for fun purely because of the enjoyability of the product. User-generated content obviously, but no "network" to speak of. It's closer to reddit than Instagram.
        • jsywheb38 1549 days ago
          >Sorry, but social networks are made of people, without the people you don't have a product.

          This is an insane reply, nothing about that post made it sound like they thought otherwise.

          >He's trying to say that because important people create the community then that's the most important thing to the product in this case.

          That's not what the grandparent said at all. He was saying almost the opposite, that Tiktok owes its success to "...its strategy to take on the world with the freshest possible generation of users..." whom it wooed by offering a fresh social media environment, free of important people, where they wouldn't feel like they were "...competing against those who were already established."

          Their core point was that TikTok's success was because of its marketing strategy, not because of its features, which is what the person you replied to was contesting. No one was arguing against whatever strawman you were building with quotes.

      • arcturus17 1548 days ago
        What discredited the GP comment for me was the prediction that it’s going to kill Instagram. I use neither platform but I get the impression that Instagram remains strong as hell with the fashionable hip kids demographic, especially amongst girls and older women, and that’s going nowhere unless something significant - not a slightly different short vid platform like Tik Tok - comes in to play.
    • artemisyna 1549 days ago
      TikTok was also spending something ludicrous (probably the majority of whatever investment $$ it had?) on ads in its early days in order to build a userbase.

      (Don’t remember the exact details, but I recalled being surprised at seeing their spend per user/retention rates on an app trend analysis site a year or two back.)

    • anomaloustho 1549 days ago
      > the truth is TikTok is eating Instagram at some big pace and it will take over completely soon

      This seems a bit hyperbolic. TikTok had 500M users last I checked, whereas Instagram has 1B users. Instagram’s growth rate was very similar to TikTok’s and remains while having an additional 500M. When TikTok’s growth rate saw a large increase, so did Instagram’s growth rate.

      • meerita 1549 days ago
        TikTok is the fastest growing social media platform according to App Annie. Its monthly active user base is now estimated to be 625m, up from 500m. The stats show an 85% year-on-year increase, compared to Facebook's 8% YoY growth.

        Regarding app usage and downloads:

        - 2X Better User Retention

        - No. 3 most downloaded app in Google Play ahead of Facebook and Instagram

        - Most download app in Apple store for 5 quarters

        - Growing 1000% YOY

      • bredren 1549 days ago
        The products are also quite different. Even as TikTok rises, I do not notice that it would necessarily have a displacing effect on insta.

        In addition, free marketing is straightforward on insta, it is not even remotely so on TikTok.

    • 3fe9a03ccd14ca5 1549 days ago
      > Aim for the 11-15 year old population and in 3-4 years you will have the strongest, most faithful and active community.

      Excellent synopses. However, how do you stay relevant? After all, the 18 year olds grow up to be 35 year olds.

      • meerita 1549 days ago
        Everything comes down to two points, I think, the first, that the new generations have a hard time entering and succeeding in mature social networks, there they feel alienated, therefore, any new place is more attractive. Second, because new places offer the feeling of belonging that those places where the effect of popularity is impossible to achieve.

        TikTok and Musical.ly achieved their base of very young people who now all at 17-23 years old already feel that it is their default social network. Snapchat, Twitter, Facebook and Instagram are in a downward spiral because the new generations will only join TikTok as the big celebrities will go where their potential audience is.

      • doublerabbit 1549 days ago
        > However, how do you stay relevant

        It's hard. I was a youth worker for a bit. Anything I tried to get them to corporate in they rebelled because it was a "grandpa" thing.

        Attention spans just don't exist nowadays. Spending five minutes explaining the manual of a game is over. They won't listen and get bored very quickly even if you get a round in. TikTok appears to mitigates that as you can do your thing in a matter of seconds.

        Even the younger adult leaders were struggling to get them engaged. At least football's still a thing.

      • aguyfromnb 1549 days ago
        >However, how do you stay relevant?

        You don't. The hip, new thing gets recreated every 5-10 years.

        • ReverseCold 1549 days ago
          Facebook did it once. First by marketing to college students for the original product (Facebook), then by buying the next big thing (Instagram).

          I don't think they're doing it again though, many recent acquisitions (starting from Oculus in 2014) are VR/AR based, and AFAIK they're growing the core Facebook product instead of launching new ones.

        • infinitezest 1549 days ago
          My thoughts exactly. My impression is that the key is to get in early while a product's value is rising, then cash out at the last possible second for maximum gain. Then, once you're financially established, you can throw portions of your wealth into equity in later iterations and repeat the cycle.
    • thrwaway69 1549 days ago
      > TikTok has succeeded not because it has unique features. It simply started its strategy to take on the world with the freshest possible generation of users, children aged 11-15. > Look at the beginnings, it was disgusting, but they were there patiently spending money to convince the generation that now

      Source? Interested in their early marketing breakdown.

    • hbosch 1548 days ago
      TikTok “succeeded” because they bought Musical.ly. Without that move, TikTok would have no significant Western presence.
    • euroPoor 1549 days ago
      For a community that’s baseing their hypotheses on data usually, it’s a shame to see this on top with exactly TWO data points. Don’t form narratives that generalize without data backing up your claim.
    • treelovinhippie 1550 days ago
      Predatory capitalism, well just capitalism.
      • meerita 1549 days ago
        It's social engineering, not capitalism.
      • jtms 1549 days ago
        You misspelled “human nature”
        • WilliamEdward 1549 days ago
          Capitalism is totally natural.
          • asveikau 1549 days ago
            I can't tell if this is sarcasm or not. It's an amusing time to be alive.
            • thrwaway69 1549 days ago
              Sarcasm detection AI bot here, that was a snark.
          • GrayTextIsTruth 1549 days ago
            Free market != capitalism

            You can have a free market bartering chickens. Free markets are natural.

          • jtms 1549 days ago
            That is my point
  • Scoundreller 1550 days ago
    As someone not very familiar with either: Why is TikTok succeeding while Vine failed?

    And why did Vine shutdown? How do you fail at user-generated content that you can sell ads and more on?

    I ask because I still run blogs that are < 5% of the size they used to be, but still make me $50/month with zero effort in static mode. So why would I stop?

    • ehsankia 1550 days ago
      I know byte just released, but as someone who has used TikTok for a few months now, the difference is honestly night and day.

      - byte sticks to the very strict 7s limit while TikTok is a bit loser

      - TikTok's use of music and re-used sounds help bring popular "trends"

      - As per the above, you can quickly browse other tiktok's made from the same sound / in the given trend

      - TikTok has other interesting features too such as duos, letting you reply to someone else's video, side-by-side

      - TikTok's are very easy to share, and most importantly have a Web UI

      - TikTok doesn't require an account, as soon as you open the app, you're dropped right into a feed of interesting videos, easy to scroll

      These platforms are all about content, and TikTok having penetrated the US means it'll be very hard for byte to get users, and without users there's no content.

      I personally don't think Vine really failed per-se. Twitter just didn't think it was a place worth investing, so they stagnated. TikTok as mentioned above has brought many new interesting evolutions to the format.

      Most importantly, their learning based feed is pretty top notch and learns your taste very quickly.

      • tangue 1550 days ago
        +1 and generally TikTok UX is underrated. In a way it feels like Facebook of the old days.
        • busymom0 1550 days ago
          Mind expanding on how "it feels like Facebook of the old days"? I don't have TikTok but from what I have seen, their UI is just a swipe one?
          • tangue 1550 days ago
            If you're young it means connecting with people you care (or are interested in) without a confuse UI or scammy ads. I meant the keyword here is friction
      • holler 1550 days ago
        Wait a sec, as you already mentioned, Byte just released! Cut them some slack. TikTok wasn't full-featured when it launched like most other apps. Seems pretty good so far.
        • sippeangelo 1550 days ago
          If Byte is really marketed as a TikTok replacement and not just "Vine again", they're missing the entire point of TikTok.
        • ehsankia 1549 days ago
          We on HN can cut them some slack, but unfortunately that's not how users think in the wild, and that was my point.

          Such social media apps are extremely hard to overtake due to the critical mass effect, and that's the reason why Facebook still stands after all this time. Even sites that are strictly better than Facebook often fail due to not having enough users, let alone those that are worse. Unless there's a very strong incentive for users to use byte over TikTok, there's no way it will survive.

          The official launch is the one time a bunch of people may give you the benefit of the doubt and try your app, and if you fall so short on the first impression, most people will probably never give it another try. And again, without users, there's no content, and without content, there's no users.

          • bdcravens 1549 days ago
            > Unless there's a very strong incentive for users to use byte over TikTok, there's no way it will survive.

            TikTok's penchant for censoring content may be the opportunity Byte needs.

            • ehsankia 1549 days ago
              I did think about the China angle, but unfortunately I doubt the majority of people care or even know about that, just like we've experienced with Facebook for the past two years.
          • holler 1549 days ago
            I guess my take is that we need people to _try_, otherwise yes FB/IG, TikTok, Twitter etc will be our social overlords into perpetuity...
    • aty268 1550 days ago
      From what I understand, Snapchat killed it. They sold to Twitter pretty early for like $30M and Twitter just didn't move quick enough.

      Also, a lot of the popular viners wanted to be paid in some way, and they didn't really have a clear way for that to happen, so the creators pulled out and it died.

      TikTok just did it better. Creators can easily get paid, videos are not forced to be 6 second max, and they executed better.

      • arzel 1550 days ago
        Fun fact that I’ll shorten: (vine creators) all met at 1600 Vine in Los Angeles with Twitter execs. Creators asked Twitter for money because _we_ we’re getting offers by competitors to become exclusive to their platform, Twitter denied paying up, and all creators moved to other platforms. It only took a few months for the user base to die out.
        • aty268 1550 days ago
          Huh that is a fun fact. Crazy how one bad decision can just destroy your company.
          • paysonderulo 1550 days ago
            Crazy how refusing to compensate the people responsible for generating the value of your company can be considered to be just "one bad decision."
            • aty268 1550 days ago
              It is a bad decision, I don't see your point.
              • dimgl 1550 days ago
                It isn't just one bad decision. It's many decisions. Those decisions don't just come out of "thin air" and destroy the company. They're always a series of decisions which eventually topple over the company. Vine not paying their content creators wasn't just the one time; they were likely consciously not paying their content creators over a long period of time.
                • aty268 1550 days ago
                  That is a good point, and I agree.
            • Craighead 1550 days ago
              Sounds like one decision
            • samstave 1550 days ago
              I think the technical term is “dumb fucks”
    • koonsolo 1550 days ago
      My son of 10 and almost all of his classmates use tiktok.

      The real killer is the dances on the music. They don't have to invent a new topic every time. They just see a music video they like, and imitate it. Together with all the effects it's very easy to create a crazy video with basically nothing.

      • bredren 1549 days ago
        I have been tracking tiktok for about 11 months now. If you watched it over this time, it is really quite amazing what has blown through the platform.

        One example of an early "dance" was the Boss Walk. This one is almost completely gone now but it was essentially an inside joke to people who followed the content of the platform.

        Another thing special to TT is that it was successful at sucking content in from other platforms, including Instagram, and then having that be remixed via the audio under unclear licensing terms. A good example of this is the "oh shit it's a rat" meme.

        Once the meme makes it into the blood of the userbase, it doesn't even need the audio and it can take on a life of its own leaving behind most content origination though the audio stays.

        The most impactful example was definitely Old Town Road, and the jump / costume changes. This song was huge on the platform and already waning before it made it onto billboard and exploaded mainstream

      • james_niro 1549 days ago
        I believe TikTok is great for younger generation. It lets them be silly without any filters and photoshop.
      • unlinked_dll 1549 days ago
        To be fair there have been videos like that on basically every video platform since the dawn of the internet
        • bdcravens 1549 days ago
          TikTok does a very good job of removing friction in creating and publishing that content however.
        • koonsolo 1549 days ago
          If you copy a video like that on YouTube, you are called all kinds of names.

          On tiktok, if 3 of your friends make the same video, the cool thing is to also do the same one.

    • sagran 1550 days ago
      Insta released video support; overnight 90% of video creation disappeared and growth stalled out as people went back to the platform Vine was borrowing them from. (Facebook’s earlier shenanigans of cutting off graph access didn’t help.) Further attempts to restart growth didn’t pan out. It didn’t help that most people consumed Vine via YouTube (and not the web or app). Other platforms were willing to pay creators much earlier (and had bigger budgets I expect)... but it was probably already too late.
    • Alex3917 1550 days ago
      > Why is TikTok succeeding while Vine failed?

      https://rickyyean.com/2020/01/20/from-socialcam-to-tiktok-ho...

    • m3kw9 1549 days ago
      Tiktok had good content, more than vine, good suggestions using AI which vine probably has but was really crappy, they had great marketing where they probably paid people to do some really crazy viral stuff, they had good timing, they had China. A lot of you are asking why tiktok is better, it’s probably 10-15 things they needed to hit out of the park to get here.
    • james_niro 1549 days ago
      I believe the 6 seconds wasn’t enough for people to be creative. TikTok started with 15 second and one minute plus they implemented soundtrack system and great machine learning algo
  • aty268 1550 days ago
    Unfun fact, Colin Kroll, one of the founders of Vine and HQ Trivia died of a heroin overdose a while ago. He was an interesting guy. https://www.nytimes.com/2018/12/16/nyregion/hq-trivia-overdo...
    • ehsankia 1550 days ago
      The very first time you open the app, it does say "in loving memory of X", though I can't remember now if that name was Colin Kroll or someone else.
      • timdorr 1550 days ago
        It was Jacob Marttinen. He was an engineer on Byte.
      • frosted-flakes 1549 days ago
        That's still there? I figured they'd just keep it in for the beta. I knew Jacob well, and his death last June had a huge effect on Byte. The whole company shut down for several weeks and probably significantly delayed the launch of the app (there were only 6 employees, and I think he did all the hiring, too).
    • travbrack 1550 days ago
      That is not a fun fact :(
      • aty268 1550 days ago
        You are correct. I have changed fun to unfun.
        • otachack 1550 days ago
          I get it. Don't feel guilty! Sucks that he died so young :(
          • aty268 1550 days ago
            I agree, but he was kind of an asshole. Apparently he was pretty sexually abusive to the women who worked for him at Twitter and got fired for it.
            • ta999999171 1550 days ago
              This is a real rollercoaster you're taking us on, here.
              • aty268 1550 days ago
                I'm making a tribute to the fact that he was an emotional rollercoaster of a human being.
                • sillysaurusx 1550 days ago
                  It's just... Calling someone an asshole after they're dead feels...

                  I don't know. Maybe you're not wrong.

    • xwowsersx 1550 days ago
      I hope you didn't mean it that way, but referring to this as a "fun fact" is exceedingly loathsome.
      • aty268 1550 days ago
        Yes I agree, and I didn't. Force of habit. I have changed the wording.
  • lvturner 1550 days ago
    Opens with an obituary and then only provides Google as a sign in option - not really sure how I feel about the on boarding so far
    • Urgo 1550 days ago
      100% agree. Having a 3rd party sign in is as an option is fine, but when it's the only option it is not fine. Always offer your own account system too.

      Pros and Cons list for using 3rd party login ONLY

      Pro: user doesn't need to sign up, just logs in

      Con: If your account is terminated by the third party for any reason then it can't be used to log in anymore. YouTube recently terminated peoples google accounts for using emoji's over and over again in a live stream after the streamer told them to do so for example.

      Con: If the user closes their account on their own accord for that third party site they can't log into your site anymore either.

      Con: If the third party terminates the developers account for any reason then no users can log in at all!

      So yeah, if you're designing a website/app/anything with a login system, please please please always allow a user to create an account on your system too. It's fine if you want to give the user who don't care the option to log in via the third party, but I and many others will flat out not use your service.

      • Latty 1550 days ago
        Pro: You don't have to deal with the security hassle that is storing user secrets. While it is something where the best practices are very well described at this point, it's also something people consistently got wrong for a long time.

        Not saying it is enough to counterbalance or a good excuse for a company with resources, but I think it's a valid pro.

    • Latty 1550 days ago
      I get I'm probably not representative, but the obit actually made it feel really human and endeared me somewhat.

      Realistically, I think it doesn't matter that much? (Not that you ever want to throw users away, but in terms of "sink or swim") Their initial user-base is all the people who have been watching vine collections for years, and that gives the platform a strong start.

    • robbiet480 1550 days ago
      On iOS it supports Sign in with Apple.
      • albedoa 1549 days ago
        That was not my experience on iOS. If it is actually an option, I wonder why it wasn't offered to me.
        • stevewodil 1549 days ago
          Apps offering third party sign in options on iOS must also include sign in with Apple

          https://forums.developer.apple.com/thread/124006

        • raydev 1549 days ago
          Are you using an iOS older than 12.0?
          • albedoa 1548 days ago
            12.4.1!
            • raydev 1546 days ago
              Interesting. The API isn't available for iOS 11, but is available on 12.

              I wonder if Byte accidentally gated "Sign In with Apple" to iOS 13. I wouldn't be surprised if App Store review just didn't bother to check how it ran on older versions of iOS.

    • dstaley 1550 days ago
      Not offering anything besides a Google sign-in option is a deal breaker for me. Kind of bummed, but I figure by the time it gets going they'll implement a more traditional sign-in.
    • chvid 1550 days ago
      It is terrible on boarding.

      Compare this with TikTok which first have sign up or in when you are posting something.

    • jml7c5 1550 days ago
      Obituary?
      • theNJR 1550 days ago
        First time load has an ‘in memory of’ sort of like what you’d see at the end of a TV show.

        I don’t think Ive ever seen that in an app before.

      • busymom0 1550 days ago
        As someone else pointed out:

        > Unfun fact, Colin Kroll, one of the founders of Vine and HQ Trivia died of a heroin overdose a while ago.

        • frosted-flakes 1549 days ago
          No, it was Jacob Marttinen, one of Byte's engineers. He was killed last June (hit by a car).
  • hastes 1550 days ago
    Really wish they went with 8 seconds instead of 6 for the videos.

    I mean 1 byte = 8 bits after all.

    Missed opportunity.

    • balladeer 1549 days ago
      Leaves the window open for another service to cope with an app name such as 8bit or 1byte :)
    • elfexec 1550 days ago
      > Really wish they went with 8 seconds instead of 6 for the videos. I mean 1 byte = 8 bits after all.

      Actually, a byte could and did have a variety of bits as they were generally hardware dependent. Generally, a byte is the smallest number of bits that a hardware can process. The most popular bytes early on were 4 bits and especially 6-bit bytes.

      https://en.wikipedia.org/wiki/Byte#6_bit

      Octets ( 8 bit bytes ) became widely adopted after IBM went with octets in the 1960s and the industry basically followed and octets became so ubiquitous that byte and octet became synonyms. It's similar to how google became a synonym for internet search ( "you can just google it" ) or how coke became a synonym for soda in parts of the world.

      So while it is widely accepted that a byte is 8 bits, but technically, it isn't true. Octets are 8 bits and most/all bytes in the world are octets. But it doesn't necessarily have to be so. Octets always have to be 8-bits, but a byte doesn't.

      • loh 1550 days ago
        This is exactly the type of response that keeps me reading HN daily. I love it.

        Apologies for the unsubstantive comment of my own here. I felt like an upvote wasn't enough to show my appreciation.

      • pier25 1549 days ago
        TIL!

        French speakers do not use "byte" but "octet". If you look at French websites they use ko, mo, and go.

  • _bxg1 1549 days ago
    From what I can tell its only advantages over TikTok right now are "made by the person who had the idea first" and "isn't Chinese spyware". I doubt either of those really matter to TikTok's core audience. Byte will have to do better than that, I think.
  • chrisco255 1550 days ago
    I don't think it's a good approach to pitch yourself as a "X" competitor. It immediately draws the comparison. Folks that are already happy with X will most likely stick with X and folks that haven't tried X yet are now drawn to split their attention between your app or service and X as they decide which to invest their time and energy into, assuming they get what X is all about in the first place.
    • kryogen1c 1550 days ago
      N=1, but installed and liked tiktok until i learned that it is chinese owned and operated, then i deleted. I would jump on a competitor.
    • earenndil 1550 days ago
      For a fuller analysis of this, see 'Jeff Bezos, Jack Ma, and the Quest to Kill eBay' - https://medium.com/s/story/jeff-bezos-jack-ma-and-the-quest-...
      • chrisco255 1549 days ago
        Great essay thank you for sharing!
    • thosakwe 1550 days ago
      Honestly, I don't know how much that matters. An interesting idea will always bring early adopters. The question is if they will stay and convert.
  • ponsin 1550 days ago
    It's a shame that they don't offer a web version. I was interested enough in order to go to the webpage, but I don't want to download the app and make an account
    • ehsankia 1550 days ago
      Yep, if not even for logging in, at the very least for sharing videos. None of my friends have TikTok but being able to easily send them links to funny ones goes a long way.
    • snackman7 1549 days ago
      I don't think you have to make an account to use the app
  • brenden2 1550 days ago
    What I really want to learn from these guys is how they go out and raise money so easily. I could do so much if it was that easy to get funding.
    • Reedx 1550 days ago
      Pitch: "I founded and sold the original TikTok. Now I want to make another one."

      VCs: "Where do we wire the money?"

      • Aperocky 1550 days ago
        Elon: I have this next great idea.

        VC: Please take our money.

        • sixQuarks 1550 days ago
          more like:

          Elon: I have this next great idea. *pandemonium results in 4 deaths as VCs get crushed by the crowds

    • echelon 1550 days ago
      They've been successful before, and they're already well connected. It's who you know and your track record.
    • throw03172019 1550 days ago
      Raising money is much easier with an exit under your belt.
      • samstave 1550 days ago
        “The zipper method”
    • rasz 1548 days ago
      You just have to start the conversation with "my last exit was $100m".
    • jkaptur 1550 days ago
      Like what?
      • toohotatopic 1549 days ago
        https://brndn.io/blog/2019/12/02/startup-ideas/

        Unfortunately, that's the anti-answer. He doesn't seem to have ideas.

        I think this was a perfect moment for him to pitch his idea.

        • brenden2 1549 days ago
          Ideas are the easy part. The hard things are execution, funding, and getting customers.
          • toohotatopic 1549 days ago
            I would rather say: It boils down to getting a team.

            VC spend money if they are convinced of the team, which includes the team having a valid idea of the market and the challenges.

  • adzm 1550 days ago
    Can these videos be directly linked like via a byte.co url? Or is it all trapped in an app? I explored it a bit on Android but couldn't figure out how to just share a link, not download and encode the thing.
    • ehsankia 1550 days ago
      There's no link / web version. You can only export mp4.
  • james_niro 1549 days ago
    There are two things happening in social media world right now.

    First, when it comes to messaging friends and connecting with people most college kids uses Snapchat. I am in a big college and everyone at my university uses Snapchat for messaging. I believe that it is smart for Snapchat to default on camera when opening the app this way it keeps the distraction away and you can focus on whatever you were planning to do like reading a message plus it is a good privacy oriented platform.

    Second, when it comes to being silly and occupy boredom, kids are using tiktok. TilTok has a great recommendation algorithm. Sometime, if I don’t pay attention I can spends hours on the app. TikTok became a safe space for younger generation, where they don’t need filters and photoshop to be part of a community.

    Here is a great article in WSJ about TikTok

    https://www.wsj.com/articles/help-im-trapped-inside-tiktok-a...

    • ronyfadel 1549 days ago
      Snapchat = in the US Same as how so many young people in the US don’t have Whatsapp. AFAICT Instagram is king in Europe (for now).
  • ddmma 1550 days ago
    TikTok hit the global culture and became part of the youngsters minds. People evolved from text to video due to mobile and connectivity. When people identify product/ service name with action is already too late for any other competition. It’s the social media of 2020.. the new like or retweet
  • hatsunearu 1549 days ago
    Hope they overtake TikTok, we don't want a totalitarian government poisoning our children.
    • vernie 1549 days ago
      They fucked up by taking what felt like a decade to launch.
  • gzeus 1549 days ago
  • NiceWayToDoIT 1549 days ago
    Literally NOTVINE joke coming true :D))) https://www.youtube.com/watch?v=hGDJkqESz0k
  • blackrock 1548 days ago
    Did I just miss something here?

    Out of all names, they chose Byte?

    And TikTok is made by ByteDance.

  • treebornfrog 1550 days ago
    Amazing branding.

    Edit: if this thing blows up, I predict Facebook will buy it.

    • supermatt 1550 days ago
      What do you find so amazing about the branding?
      • treebornfrog 1545 days ago
        It's very nostalgic, that's the only way I can put it.

        Something that just resonates with me. The UI is very nice too, big and bold.

    • m-p-3 1550 days ago
      Which would be a damn shame.
  • m3kw9 1549 days ago
    What would you do if founder of Friendster is now starting a Facebook competitor? It would not work.
  • voska 1548 days ago
    They named the competitor to Bytedance's TikTok..... Byte?
  • roflchoppa 1550 days ago
    Finally super short videos, without censorship.
    • pentae 1550 days ago
      Oh they'll be censored alright. Have you been on YouTube or Reddit lately?
    • pjc50 1549 days ago
      Nobody is going to let teens share uncensored videos; child porn is one of the few things against which the internet unites.
    • whatshisface 1549 days ago
      >without censorship

      "Byte gives conspiracy theorists and rightwingers a platform. It's our moral duty to censor it." - WSJ, WaPo, NYT and friends in about five years.

  • mactyler 1550 days ago
    This guy is the real deal. Wish him the best.
  • zupreme 1550 days ago
    So cloning is cool when we Americans do it. Great...

    How many times will we reiterate the same core ideas?

    Is a new way to share videos, pictures, and text innovation?

    We can so so much more.

    • haskaalo 1550 days ago
      I don't think you fully know the whole story about Vine/TikTok/Byte.
    • troquerre 1550 days ago
      The founder created vine which preceded tiktok.
  • oliv__ 1549 days ago
    I love this website
  • seibelj 1550 days ago
    China clones America’s successful tech companies, and now America clones China’s.
    • thrwaway69 1550 days ago
      If you live long enough, you will know most ideas are rehash of previous ones with increased complexity and different driving force culturally.
    • Gaelan 1550 days ago
      To be fair, I think TikTok was to some extent a Vine clone.
      • ehsankia 1550 days ago
        Maybe, but it definitely innovated where Vine stagnated and failed. The use of music, as well as other formats such as duets, and also the machine learning feed. Also, they relaxed the super strict 7s limit which helps quite a bit.
      • samstave 1550 days ago
        In convinced tiktok is the chinese face recognition DB for the CCP
        • jtms 1549 days ago
          if it’s a Chinese controlled company then company db == government db. They just passed legislation entitling the gov to access all encryption keys didn’t they?
          • pinkfoot 1549 days ago
            As did the USA, see the 2018 CLOUD Act.
            • jtms 1549 days ago
              why does there always have to be a deflecting “what about”-ism with literally everything any one says here?
              • pinkfoot 1548 days ago
                I can speak for anyone else, but for me its becuase double standards are infinitely worse than what-aboutery.
      • pound 1550 days ago
        It was created literally couple of months before Vine's shutdown. Perfect timing for them.
  • kwonkicker 1549 days ago
    Too little too late
  • dingo_bat 1548 days ago
    TikTok has a very large proportion of users from India. Byte is not released in India. So I doubt it is a serious competitor.
  • ryuukk_ 1549 days ago
    flop, mainly because of the name, and the intent
  • throw7 1550 days ago
    Fun Fact: paywall.