Can Xerox's PARC find new life with SRI?

(nytimes.com)

129 points | by mitchbob 31 days ago

14 comments

  • linguae 30 days ago
    As a researcher, it would be wonderful if there were an industrial research lab again that doesn’t demand immediate ROI (like how most industrial research labs sadly demand) and also avoids the “publish or perish” pressures of academia. Rather, my ideal lab would be dedicated to providing an environment that enables researchers to pursue ambitious visions that will change computing. Xerox PARC would easily return to its former glory if it returned to its style under Bob Taylor in the 1970s. In fact, it would be quite fitting if Alan Kay gets tapped to run the lab.

    While there’s a need for more directed short-term research, I feel that industry has largely moved away from more free, longer-term, “pure” research, and I also feel that academic research has become affected by “publish or perish” and fundraising demands. There seems to be no room these days for researchers who want to do more exploratory work, short of becoming independently wealthy or relegating such exploration to nights and weekends.

    • rented_mule 30 days ago
      I would love to see the glory days of pure research groups like PARC and Bell Labs return. But, so many business folks are aware of how Xerox was embarrassed by PARC that it's unlikely that approach will be tried again anytime soon. When I speak of embarrassment here, it's not about the incredible innovation that came out of PARC, but about Xerox management's handling of that innovation.

      Billions and billions (trillions?) of dollars in value was created (e.g., Adobe, 3Com, SGI→NVIDIA, Mac / Windows, laser printers, ethernet, etc.) based on their research, but ~0% of that value went to Xerox. From a business point of view, it was a disaster. And business folks are primarily the ones deciding what's funded at this level. If I'm an executive who's not sure if I, or my organization, will be able to tell the great ideas from the duds, why spend money that might expose that?

      • bruce511 30 days ago
        Between laser printers and photo copiers (built on laser printer tech) Xerox did just fine.

        If anything, Xerox's "willingness" (intentional or not) to allow the root ideas to grow in various places has been a blessing to the IT industry as a whole.

        What you are suggesting is they could, or should, have become all the companies you listed. But that would gave been both impossible, and counter productive.

        Steve jobs saw the GUI, and Ethernet, and object orientated programming, and laser printers, and office software, and yet Mac is famous for just the GUI. Others would run with networking, programming, MS with office and do on.

        And in addition to those major players there were lots of others competing too.

        So no I don't think Xerox management needs to be embarrassed. They saw the value printing and ran with that. They left others to develop the other ideas. And in the long run we are much richer for that.

        So, from me anyway, there's no shame on them, rather a tip of the hat, and a nod to the vision they had to create PARC in the first place. They are the giants on whose shoulders we stand.

        • musicale 30 days ago
          > Steve jobs saw the GUI, and Ethernet, and object orientated programming, and laser printers, and office software, and yet Mac is famous for just the GUI. Others would run with networking, programming, MS with office and do on.

          In the 1980s Apple adopted/commercialized:

          GUI -> Lisa (later Mac) Desktop

          LAN -> AppleTalk (NBP lookup eventually influenced mDNS)

          OOP -> Object Pascal (still exists in Delphi/Lazarus); arguably HyperTalk (messages/events/handlers)

          Laser Printers -> LaserWriter

          Office Software -> Lisa Office System; MacWrite, MacDraw, MacPaint

          And of course Microsoft Excel and PowerPoint debuted on the Mac.

          But your point is well taken - PARC alumni (and ideas) did not only land at Apple; for example, most of us have probably used Ethernet, Microsoft Word, PDF (derived from PostScript), etc.

          • bruce511 30 days ago
            Oh, I agree, Apple did ultimately make use of those technologies. They built on those ideas, but the again so did lots of others.

            I'm not suggesting Apple didn't (ultimately) embrace those technologies, but rather that they weren't the "driving force" behind them. Whereas you could say Apple was the "driving force" of the GUI.

            Microsoft would go on to drive Office software. There were word processors, and spreadsheets before Office, but Office integrated all those tools together and became the gold standard.

            Adobe would drive desktop publishing, PDF and so on.

            Sooo much of today's world is built on PARC, SRI, Bell Labs, and a couple others. It was an explosion of development and research seldom seen in any field outside times of war.

      • coliveira 30 days ago
        > business folks are primarily the ones deciding what's funded

        A large part of the money that was funned into research at Xerox came from the government itself in the form of tax breaks and other benefits. So it was not a big sacrifice for Xerox to maintain that lab. If they had to change course was due to government policy becoming less interested in industrial innovation and more focused on offshoring and financial gains for the last decades.

        • ghufran_syed 30 days ago
          "The Idea Factory" is a great book about Bell Labs, it doesn't talk about tax breaks or subsidies as much as the need to provide some kind of public benefit to stave off the anti-trust regulator. Which is why they basically gave away the the transistor and the semi-conductor. The Bell system also had a LOT of money, kind of like the Google of their day, so they could fund "moonshots"

          "Dealers of Lightning" is about Xerox Parc and is also a great read if you're interested in the subject.

          I don't think the level of tax breaks has really changed between then and now for R&D, though maybe reducing the headline tax rate reduced the benefit of them? But I think the main issue is that the money wormhole stopped working - Industrial research labs seem to be a kind of luxury good

        • AlbertCory 30 days ago
          > A large part of the money that was funned [sic] into research at Xerox came from the government itself

          Do you have any support for that? For example, Xerox's financial disclosure forms should still be available.

          Because I think it's wrong. The government funded academic projects, not commercial ones.

          • coliveira 30 days ago
            You don't need to look so far away: tax breaks for R&D are still a thing, in the 70s and 80s they were even more important for these giant companies. Government contracts were also a big income source for Xerox, AT&T, IBM, and others. Moreover, research labs were basically a method for companies to move discoveries from publicly funded Universities into private hands. They naturally benefited from receiving graduates and discoveries that started on publicly funded research institutions.
            • AlbertCory 30 days ago
              In other words: no, you don't have any support.
              • coliveira 30 days ago
                I have no obligation of doing research for you.
                • AlbertCory 30 days ago
                  You're the one making the extravagant claims, not me. like

                  >Government contracts were also a big income source for Xerox, AT&T, IBM, and others.

                  Don't get offended if you get challenged on that. I don't think you actually know anything specific here.

                • latency-guy2 30 days ago
                  You don't, but then your position is worthless and you have convinced no one that what you claim is true. Right now, I'm treating you very closely to being a liar.
                  • AlbertCory 28 days ago
                    (first I had to figure out who "you" was :) )

                    You're right. He's just throwing wild numbers around and mixing up eras.

        • shrubble 30 days ago
          You might find this blog post of interest: https://worksinprogress.co/issue/the-rise-and-fall-of-the-am...
        • actionfromafar 30 days ago
          Bingo
      • zer00eyz 30 days ago
        >>> When I speak of embarrassment here, it's not about the incredible innovation that came out of PARC, but about Xerox management's handling of that innovation.

        You mean like google and ML and Attention is All You Need...

        Or let's look at what a group of people with brains and money went on to do: the PayPal mafia. Would they not be the modern day version of att/unix(a product of anti trust)->Berkley/Unix->and the foundation of the valley (sun, most databases)...

      • AlbertCory 30 days ago
        > From a business point of view, it was a disaster.

        Dead wrong. Laser printers alone were a $2B a year business. Printers, especially big ones, were right in their wheelhouse.

        If you want to argue it could have been so much more wealth, you're right.

        • rented_mule 30 days ago
          Yeah, I'm a bit jaded here. You're right that they made a ton of money, but left a lot of great work to fester, even in laser printing. My perspective comes working in Xerox engineering on high volume printers in the early 1990s. PARC folks repeatedly came through with great ideas about how to make the printers faster and cheaper (at the same time).

          My favorite demo they gave us was replacing the PDP-11 inside the printer, which was becoming increasingly expensive, with a Sun SPARCstation. They had done all the work to do a full demo on the prototype printer we were working on. Everything was much faster and it provided a lot more features. Plus development printer software could be developed in C or other languages, not just assembly. They were effectively told "that looks nice" and sent back to Palo Alto. That was hard to watch.

          • dhosek 29 days ago
            I remember working with the Xerox high-volume printers (8700/9700 series) in the 80s. They were workhorses that could print high volumes at high speeds (for the 1990 TUG conference at Texas A&M, Thomas Reid printed up note pads for (I think just some) of the conference attendees which featured 128 pages showing grey-scale bitmaps of the cmr10 typeface enlarged to fill most of a 5.5x8.5 page with the attendee’s name at the top of the page. He commented about how it was a few thousand pages, all unique. The big catch was that the on-board software on the printers was full of bugs and it was easy to cause the printer to crash (which Xerox called a rollover) which took it out of service for 10–15 minutes which doesn’t sound so bad except when you’re regularly printing a hundred pages a minute for a few thousand users, downtime can be a problem. The smaller 2700-series printers had no ability to handle graphics or use any fonts except the fonts programmed in ROM.
        • Affric 30 days ago
          I think they’re referring to PARC specifically. Not Xerox as a whole
      • bitwize 30 days ago
        According to Kay, Xerox made more on the royalties for the laser printer alone than it cost to run the lab -- over 200 times more. They made a killing on PARC tech, just not as much as they could have if they were helmed by someone like Jobs or Gates.
      • axus 29 days ago
        Wouldn't the lesson learned be to invest in the cool ideas and companies that are generated, and avoid the mistakes of the past?
      • wbl 30 days ago
        If you're not sure you can do it, why would you be doing that job?
    • UncleOxidant 30 days ago
      Bell Labs could do this because their parent company was a government sanctioned monopoly that didn't have to worry about about mundane problems like quarterly earnings. Xerox had the copier machine market pretty well to itself for a good 20 years which enabled them to fund PARC (sure, there were some competitors in that time, but they weren't taking a huge bite out of Xerox's profits yet).

      I think Apple could've done this a few years back when they had something like $100B cash on hand - they could have established a research foundation and provided it with funding that would've lasted for long enough for it to become self sustaining. Maybe Apple still could do this as they've got $73B cash on hand. $10B would go a long ways towards establishing an institution like this. Even better if other FAANG companies joined by providing seed funding, but maybe that looks too anti-competitive these days? (the incentive for providing initial funding could be a stipulation that funding companies get a break on IP license fees)

      Of course, as someone else mentions in this thread, this institution should learn from PARC's mistakes and do a better job of licensing their IP in order to keep operating for a longer term.

      I suspect we really need something like this. Bell Labs (and PARC) gave our economy a technological boost that it wouldn't have had without them. Maybe a revitalized SRI (with some additional outside funding) could become what you're talking about?

      • akozak 30 days ago
        Figuring out the right amount of endowment is quite difficult, but you certainly need a LOT to get the outcomes like PARC. Are you running it off interest or burning down the pot? Also possible that we are simply in a different techno-economic and scientific moment than those researchers were (ie it was cheaper for them).

        Also once you start framing it as investment or a biz decision in a big public company, the natural question is whether it's the best use of capital for Apple. It's not really about short vs longterm thinking either, it's about the deployment with the highest likelihood to return on any timeframe.

        • UncleOxidant 30 days ago
          > Are you running it off interest or burning down the pot?

          At some point in the future there should be some IP that could be licensed.

          If you're starting out with, say, a $10B endowment there should be investments that could sustain a certain level of operation for quite a long time until that IP license income kicks in. Towards the end of the article they talk about the land that PARC is situated on and how that's now very valuable and will provide a source of income for the new SRI/PARC - so they seem to have lucked out with a real estate investment that they didn't realize at the time would payoff later.

          • akozak 30 days ago
            Right that's the most likely strategy, but would also be Apple deciding to get in the licensing business (potentially with complications for their core biz) and is also something they could reasonably compare as an option against other ways of spending $10B.
    • matt_s 30 days ago
      There should be a balance though, an open ended research lab that is a non-profit and generates ideas is going to have a tough time getting funding.

      Maybe this research lab should partner with something like YC so when an idea is nearing a production quality design, VC's can fund it to product fruition with some sort of royalty agreement with the research lab to fund more ideas.

      I would think a lot of highly technical, actual scientists (not some dude who's been hacking at CRUD web apps for a couple decades, aka me) would love to work at a place where constant academia/VC pressure is set aside to allow more pure research to happen.

    • foobiekr 30 days ago
      One of the underappreciated reasons both Bell Labs and PARC worked was they actually hired a lot of people who had already established themselves. One of the problem with young researchers, no matter how nobly minded, is that they will play the game. A PARC today would have almost no chance to avoid becoming a trend following mess.

      This is part of how they avoided the ROI catastrophe (researchers with enough cred could argue that there was a long term potential) and the publish or perish issues.

      • Solvency 30 days ago
        If that's the case and if older developers are always complaining/citing ageism or leetcode startups getting them down, why don't they band together to propose an R&D lab?
        • linguae 30 days ago
          1. Development and research are two different skills. Not all developers are good researchers, and not all researchers are good developers. With that said, there are people who are good at both; Dennis Ritchie and Jeff Dean are great examples.

          2. The biggest barrier to starting a research lab is how will this lab make enough revenue to fund the lab’s operations and the living expenses of its staff? A significant challenge of running a research institute is fundraising. The first thing a lab must do is to establish a mission. Will this lab do long-term, speculative work or will it aim for shorter-term surer bets? What are the lab’s boundaries; what stipulations from funders can it live with, and what ones are unacceptable? I say this because as a researcher, I have learned The Golden Rule: “He who has the gold makes the rules.” Another way of putting it: “he who pays the piper calls the tune.” It is often the case that money comes with strings attached; it’s up to the lab to determine which strings are acceptable or not.

        • foobiekr 29 days ago
          Because the current operating mode for almost all companies is a focus on shorter and shorter term results?

          Because while there is a place for some hands on developers at such a place that is not most of the staff? The Manhattan project hired a lot of engineers but none of them were the design leads.

    • sydbarrett74 30 days ago
      As brilliant as Kay is, I'd be hesitant to put an 83 year-old as an active leader. I could see him in an emeritus/advisory role, however.
      • jdougan 30 days ago
        If he has any advantage, it would be that he paid attention to what made PARC work well at the time, and what working well actually feels like, and might be able to do something similar. OTOH, you're right, he could be ossified. The problem with an advisory role is no one has to listen to him, no matter how sensible he is.
    • JustLurking2022 29 days ago
      The environment you describe is self-destructive, which is why it is rare throughout history.

      Xerox PARC did it, and reaped almost none of the rewards for their innovation, so it perished. It only worked for Bell Labs because they had monopolistic control of telephony and could charge whatever they liked to subsidize their R&D. As soon as they lost the monopoly, it went down hill fast. Google is the closest thing to this in the past couple decades, and have seen all their investments in AI walk out the door to found competitors.

      Bottom line, pouring enormous amounts of money into pure research without demanding commercialization results certainly benefits researchers (who can pick up and take their research elsewhere) but runs companies into the ground.

      • linguae 29 days ago
        The problem with this analysis is that Alan Kay and Adele Goldberg did make efforts within Xerox to commercialize Smalltalk and related technologies. When Xerox fumbled, they went elsewhere: Alan Kay to Atari and then Apple, and Adele Goldberg founded PARCPlace. A similar story is the founding of Adobe by ex-Xerox PARC people; PostScript is the result of frustrations with Xerox’s strategy for Interpress. It wasn’t that the researchers were indifferent to or even hostile to commercialization; it’s that Xerox’s management fumbled repeatedly when it came to commercializing PARC’s research.

        Unfortunately the lesson industry learned from Xerox PARC is that research needs to be more tightly controlled by the company instead of the company’s direction being influenced by the research coming out of the lab, and thus industrial research labs, at least in computing, have undergone a transformation where it’s about near-term progress in areas that are closely tied to business strategy. I’ve worked in industrial research settings for much of the past decade and have seen the last vestiges of more free research die out. I can’t think of a company that was run to the ground by its research division, and even if such examples exist, this is an indictment on management for allowing research expenditures to sink the company, not research.

        Of course not all companies can afford the types of labs that Xerox and AT&T had when those labs were in their golden ages. However, I believe that the shift toward research driven toward short- and medium-term business needs, as well as academia’s focus on fundraising and publications, has effectively snuffed out unfettered research, where the only people in a position to pursue research that way are grad students with appropriate advisors and funding situations, tenured professors who are willing to take risks, and those working outside the system such as independent researchers. Where’s the next big thing going to come from if businesses are worried about the next quarter’s results and if academia has effectively abandoned freedom of inquiry in a quest for more money and prestige?

    • trhway 30 days ago
      >if there were an industrial research lab again that doesn’t demand immediate ROI

      wasn't for example OpenAI exactly that? The difference from the old times here seems to be that any advances are easily monetized today due to gigantic VC available, and thus the immediate ROI demand immediately arises from inside - from the employees, from the CEO down to lowest rank-and-file, who see the immediate potential to turn the advance into billions on the spot. Imagine if Alan Key and his colleagues could turn their inventions into billions in the next few months after making those inventions - I doubt they would have let Jobs to take the tour and practically steal the IP.

      • linguae 30 days ago
        You brought up something very interesting that I wish more people emphasized when discussing PARC. Alan Kay and his colleagues were not indifferent to business, far from it. In fact, they actively tried to get Xerox to commercialize their technologies. Many of them got frustrated and either joined other companies (Alan Kay went to Atari before going to Apple, Larry Tesler joined Apple before Alan Kay did, Charles Simonyi went to Microsoft and took Bravo with him, which helped lead to Microsoft Word) or started their own (Adele Goldberg started PARCPlace to commercialize Smalltalk).
    • bmitc 30 days ago
      I just don't think it's possible in a capitalist society and today's economic climate. Everything and everyone is chasing the bottom dollar and squeezing out any coin they can from products. I have heard Microsoft Research, someone that can afford an actual long term research center, even has more pressure to publish than academia.
      • linguae 30 days ago
        I wholeheartedly agree. We live in a world where the value of everything must be justified on a regular basis. The fundamental challenge with research is that it’s inherently risky, yet research institutions are expected to demonstrate “impact” (a.k.a. papers, patents, and $$$) on a regular basis in order to stay funded. This pressure is passed down from the shareholders and executives to middle management (or, in an academic context, the administration and tenured faculty evaluating non-tenured faculty and staff), who then passes it on to the researchers.

        I apologize if I come off as bitter, but as someone who got into research because I was inspired by reading about people like Dennis Ritchie, Alan Kay, and many other researchers from the previous generation, it’s a shame what science has become, but it’s a reflection of our society where the worth of persons and individuals is quantified in terms of money, and where anything that’s not perceived as making money is denigrated (such as the liberal arts).

        • bmitc 29 days ago
          You don't sound bitter. This is reality, and people have to shape their lives and thus wants, needs, dreams around this brutal reality and collection of constraints.
      • nextos 30 days ago
        Over-reliance on metrics leads to fragile organizations.
    • ulfw 29 days ago
      Alan Kay is 83. Why would you want him to run a lab that requires lots of administrative work?
  • whyenot 30 days ago
    My dad worked at SRI for over thirty years and my mom also worked there. Money has always been an issue at SRI. You always had to be on the lookout for the next contract. If some company or part of the government wasn't paying for your work, there was always the chance that you would get laid off. On the other hand, my dad got to work on a lot of different projects over the years, from growing silicon crystals, to working on holograms, laser range finders, and a laser chemical weapons detector (deployed during the Iraq war), something called the Spindt cathode, which I honestly don't understand, LED printing, and many other projects. I think it was a very fun place to work, but also quite stressful. You always needed to be ready to switch to something new if the money started running out. It doesn't sound all that different from the way it is today.

    The employee open house was really neat, with different labs showing off whatever they were working on, from early noise canceling tech, to computers with color screens, cell counters, you name it. I know we visited "Doug's Lab" but I have no idea what we saw there. As any aspiring nerd, I was quite impressed that my dad and him were on a first name basis.

    • sybercecurity 29 days ago
      Every beltway bandit is like that to some degree. Some try to manage an internal fund and have "on the bench" staff do training or some internal projects, while others will give you a week or two to find something or you're let go. The real pychopath contractor encourages you to "poach" contracts from fellow employees. Basically think of yourself as an independent contractor and the company acting as a support staff and expect little to no loyalty from corporate.

      I know government staff hates this too. When a project starts to wind down or enter the last 3-6 months, the contractors start disappearing: not showing up for meetings, progress slows, etc. because they are all out looking for their next contract so they don't have a gap. "Every day is a billable day"

    • nxobject 28 days ago
      Sounds like a standard soft money research unit at a university, sadly. At least there isn’t the pressure to salami slice publications.
  • jmspring 30 days ago
    Every time I see Parc mentioned, I miss going their for various talks. A friend worked there in the AV department and I got to see a lot of talks I would not otherwise. I also loved showing up one time when they had an exhibit of David Huffman's paper folding -

    https://mitmuseum.mit.edu/collections/collection/david-a-huf...

    Parc, HP Labs, etc. were places of innovation back in the day - even things going on well into the 2000s.

    Sadly most companies don't do or value that type of research anymore.

    • AlbertCory 30 days ago
      Reminds me: I THINK I heard PARC was going to resume those evening talks. No details, sorry.
  • BXLE_1-1-BitIs1 30 days ago
    My perspectives from being a software developer at Xerox Canada until being downsized:

    1. The folks running the show started out as copier salesmen who had trouble getting their heads around the fact that the banks, utilities, governments etc running high volume printers used mainframes which required mainframe software for the printers to be useful.

    2. Revenue from printers (click charges) was entirely credited to sales. The software that enabled the sale and click charges was looked upon only as expense. Its contribution to revenue was ignored.

    3. Technologies were abandoned at a slightly lower rate than Chromebooks. Customers were left holding the bag with dead ended platforms and applications. The concept of investment protection, providing a growth path for customer software on Xerox platforms simply did not exist.

    As many have mentioned, Xerox was expert at throwing away the future and continues to shrink.

  • anotherhue 30 days ago
    Can researchers spend 10 years there doing meaningful research without:

    a) Having to show product market fit and appease magpie investors

    b) Emerge after 10 years with devastating debt and with poor career prospects.

    Those answers are what matters.

    • whiplash451 30 days ago
      Why would they emerge with devastating debt if they were paid reasonably well all along? (I am with you on the other points)
      • anotherhue 30 days ago
        Postdocs tend to be paid poverty wages, so if they have student loans those won't have been paid. Additionally if they emerge at 30-something but on the lowest run of the career ladder they may never catch up.

        Obviously less of an issue if well paid, but well paid academia is kind of a contradiction.

        • AlbertCory 30 days ago
          I think you are reading the past with the eyes of the present.

          "Student debt" was not a thing back in the 70's and 80's.

          Secondly, PARC researchers were not paid university postdoc-level salaries. They were paid quite well. I would guess that's still true.

          • linguae 30 days ago
            I’m away from home right now so I can’t verify this, but if I remember correctly from reading Dealers of Lightning, Xerox PARC researchers were paid the equivalent of six figures when adjusted for inflation. When considering the much lower housing prices in Silicon Valley in the 1970s, this enabled many PARC researchers to purchase homes in Palo Alto and vicinity, though I do recall a passage from The Dream Machine about people moving from other parts of the US to the Bay Area dealing with higher housing costs even in the 1960s and 1970s. My mom grew up in Oakland in the 1960s and she told me she’s always heard of people complaining about the Bay Area’s high cost of living, especially in San Francisco.
            • AlbertCory 30 days ago
              They were paid corporate salaries, not academic salaries. But yeah: Bay Area prices were always higher.
    • klysm 30 days ago
      that doesn't sound very agile /s
  • williamDafoe 30 days ago
    In 1970 Xerox snapped up most of the top engineers from dozens of silicon valley companies, and was roundly hated EVERYWHERE. Thus began a decade of great research but even greater hype ... But after 12 years of failing to capitalize on all the technologies invented at PARC and Office Systems Division - from 1983 to 1987 - Xerox experienced a mass exodus itself and many researchers in Computer Science joined Dec Systems Research Center or DEC Western research Lab (DEC SRC and DEC WRL).

    The latter (DEC WRL) was credited with developing the DEC Alpha CPU; DEC SRC invented Altavista which was the #1 search engine until Google arrived.

    I was an Office Systems Division engineer 1984-6 and watched the exodus unfold before I left for grad school. Overall DEC SRC/WRL didn't have as much impact as PARC; there is a time and place for everything and that kind of systems research - its time had passed ..

  • skadamat 30 days ago
    Highly recommend reading Scientific Freedom (published by Stripe Press in fact) which touches on the important topic of the shrinking freedom in professionalized scientific research:

    https://www.amazon.com/Scientific-Freedom-Civilization-Donal...

  • kensai 30 days ago
    This: "Whatever happened to Xerox’s $1.05 million dollar investment in Apple in 1979? Had Xerox held onto this stake of the company, approximately 5-8% of the total outstanding equity in Apple at that time, their investment could be worth tens of billions of dollars today. Famously however, Xerox did not even retain their stake until Apple’s 1980 IPO. Instead, they almost immediately turned around and sold their shares for approximately $1.2 million, netting a return on their investment of around $200,000. Apple and their competitors, inspired by PARC’s inventions, would go on to generate trillions of dollars of revenue over the coming decades selling desktop personal computers with bitmapped displays and mouse-driven GUIs just like the Xerox Alto."

    What a facepalm! >_<

    • cancerhacker 30 days ago
      When Steve Jobs came back to Apple in 1997, he was given 1.5M shares - he sold all but 1 share almost immediately.
    • nilamo 30 days ago
      > What a facepalm! >_<

      Making 20% profit, and freeing up that capital for other uses, is not a face palm event. Not for you or I, and not for businesses big or small.

      • kensai 29 days ago
        Considering what the financial condition of Xerox would have been if they had kept on them, am sorry, but it is a facepalm.
        • nilamo 29 days ago
          Would they still be in business today if they didn't have that cash on hand, though?
  • mitchbob 31 days ago
    • UncleOxidant 30 days ago
      Only about 15 minutes in and it's much more illuminating than the article (not saying that the article is bad, but this video is better).
  • lispm 30 days ago
    Alan Kay recently gave a talk touching similar topics:

    https://www.youtube.com/watch?v=dZQ7x0-MZcI

  • AlbertCory 30 days ago
    > Xerox executives had always responded that though they did not successfully compete in the computer market, they got a huge return on their investment by commercializing the laser printer technology PARC invented.

    >But many researchers who were at PARC’s halcyon early days said that its strength was that their research was unconstrained by the need to create a specific product — a notion that seems hard to imagine in today’s product-oriented Silicon Valley.

    The "but" is not necessary there. Both are true. Printers became a $2B a year business.

    Coulda been so much more? Absolutely.

    • readyplayernull 30 days ago
      Wait, how much did they get from selling Apple the UI and mouse?
      • linguae 30 days ago
        $200,000 net ROI from a $1.2 million sale of Apple’s pre-IPO shares in 1979 or 1980 dollars, though it could’ve made much, much more had Xerox held on to those shares:

        https://livingcomputers.org/Blog/What-Really-Happened-Steve-...

        • AlbertCory 30 days ago
          excellent.

          Jerry Morrison and I analyzed in depth what they should have done:

          https://www.albertcory.io/lets-do-have-hindsight

          Most people don't know that, in the 80's, they DID spin off a number of companies, where Xerox's only investment was a license to use the technology.

          Had they held onto Apple and all those, they'd be one of the biggest holding companies in the world, if not the biggest.

      • woodson 30 days ago
        Not sure, but the mouse was invented at SRI.
      • warkdarrior 30 days ago
        You cannot blame the blatant lack of business vision and business acumen on researchers.
  • pugworthy 29 days ago
    Perhaps they can absorb the last remnants of HP Labs too.
  • UncleOxidant 30 days ago
    > PARC could be revived only if Mr. Parekh could find a way to build some “slack” into the system by finding money to support open-ended research projects. SRI may have found that slack. The research laboratory is located in Menlo Park, Calif., in walking distance to the San Francisco to San Jose commuter rail line on 63 of Silicon Valley’s most valuable acres.

    Are they saying that they'll raise the money by doing real estate development? Could work, they certainly don't need all of the 63 acres. Or maybe they don't need any of those 63 acres? They could sell all of it off and move SRI/PARC to some much cheaper area of the country.

  • snsr 30 days ago